
Building Character, Crafting Legacy.
Our mission is to build men who stand the test of time — in strength, in character, in legacy — by encouraging masculinity.
Physical Fitness
Part of being a man is being capable. Physical fitness strengthens your mind, your body, and your emotions.
Eat Healthy
- Grow Muscle With Protein
- Gain Energy From Fruits & Veggies
- Stay Disciplined With Sweets


Mental Fitness
Part of being a man is being mentally tough. Discipline strengthens your mind, your emotions, and your energy.

Money
Part of being a man is being able to provide & protect. In today’s age, that means being able to make money. We all start somewhere, but START NOW.
Career
Part of being a man is being able to compete. Being assertive is a good thing. Being aggressive can be a good thing. It is all about self-control.
You need to go out and compete.


Stand Tall
Groom With Care
A gentlemen should attend to his personal hygiene. This not only improves his presence, but it tells his mind to respect himself.
You are worth respecting.

A Gentlemen’s Guide: Limited Drop Kits
We release limited bundles of products we love. Please subscribe to be notified when we drop our next bundle. The next drop date is TBD.

“Waste no more time arguing what a good man should be. Be one.”
– Marcus Aurelius
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